







Australian Childcare Only

One Centre Per Suburb

Compliance Aware Campaigns

Tours and Enrolments Tracked
Designed for Australian childcare directors operating under NQS, CCS, ACECQA, and privacy obligations.

Early learning and long day care services only
Awareness of NQS, CCS, ACECQA, and privacy obligations
One centre per suburb with no competing clients
Tours and enrolments tracked instead of clicks


Running a childcare centre means balancing occupancy, staffing, compliance, and parent trust at the same time.


Empty places still carry the same fixed costs. Rent, wages, utilities, and compliance costs do not change when rooms are not full.

Even when families enquire, educator availability and ratio requirements limit how many children can be enrolled.

Advertising decisions must align with NQS guidance, CCS rules, privacy obligations, and standards around children’s images.

Families place a high level of trust in your centre. Marketing that feels sales driven can damage that trust quickly.
Many agencies measure success by how many enquiries they generate.
In childcare, that often creates more work without improving occupancy.
An enquiry that does not become a tour does not fill a place. A tour that does not convert to enrolment does not cover fixed costs. High enquiry volume during staffing limits increases admin load without benefit.
The real decision point is the tour.
Tours are where families decide.
Tours are manageable for your team.
Tours convert to enrolments when the right families attend.
That is why this system focuses on booking qualified tours from local families
who are actively looking for care.

Case study
Supporting childcare growth with a repeatable enrolment system
Moombaki is an early learning provider based in Perth.
When they engaged BuzzPilot, they were operating one centre and planning expansion, without a website, presale process, or digital enrolment system to support growth.


This demonstrates how a structured enrolment system supports occupancy and planning, rather than relying on ad hoc lead generation.
How the system works
A practical process built around how childcare centres actually operate.

We confirm your suburb is available. We work with one centre per area only.
We review current occupancy, age group availability, and any staffing limits that affect intake.




Campaign setup with compliance awareness
Meta campaigns are built to reach families in your catchment.
Creative is reviewed using current CCS advertising requirements, NQS rating guidance, and ACECQA standards for marketing images before anything goes live.


Campaigns are structured to book tours rather than collect enquiries.
We track which ads lead to booked tours, attended tours, and confirmed enrolments.




Occupancy aligned reporting
Reporting focuses on the numbers that affect your centre.
Tours booked
Tours attended
Enrolments confirmed
Cost per enrolment
We do not report impressions, reach, or click data.


Ongoing adjustment
As rooms fill or staffing changes, campaigns are adjusted.
If intake is limited, activity is reduced.
If places open, focus shifts to the relevant age groups.
The system follows your operational reality.




What we track and what we do not









Those numbers do not fill rooms.


Are operating below sustainable occupancy
Have staffing capacity to enrol additional children
Want qualified local families booking tours
Are willing to track tour outcomes
Are already full with an active waitlist
Are capped due to staffing shortages
Want guaranteed results regardless of conditions
Are looking for high volume enquiries
Are unwilling to follow compliant marketing practices
Clarity upfront saves time for everyone.


We work with one centre per suburb.
The first step is confirming availability and whether this approach suits your current occupancy and capacity.
No pressure and no obligation. Just a practical conversation.